About Forum |
Purpose and Background
In addition to the significance of the services sector, the service theme was selected for IFKAD 2011 for the following reasons. First, service management and IC management have a lot in common. By definition, services can be viewed as intangible products and the act of servicing can be interpreted as the application of knowledge and skills by one organization for the benefit of another. Thus, in both service and IC management disciplines the key challenges underpin the issue of dealing with intangible phenomena and creating value from them. Second, the IC approach offers both analytical and managerial tools which seem well-suited for addressing some of key the service management challenges. Similarly, we can assume that the service management theories and models might facilitate a better understanding on how knowledge assets can be turned into customer value. So far, only limited attention has been paid on research linking the IC and service themes.
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